Strategy before applications
We decide what fits before anything goes to a lender, not after a decline.
Meet Deb Hellman
I spent 25 years watching good business owners get bad funding advice. So I built something different.
Founder & Funding Advisor, Flexway Funding Group.
25+ yearsin finance and accounting
75+ partnerslenders and funders
Advisory-firstnot a lender, not a middleman
My story
I've always wanted to understand the numbers before making a move.
Twenty-five years in bookkeeping and accounting taught me something most funding companies never learn: the difference between a business that looks fundable on paper and one that actually is. I watched good business owners take bad advice, wrong product, wrong timing, wrong lender, and pay for it for years.
So I built Flexway differently. We read your numbers the way a lender does before we ever submit an application, then match you with the right capital from a network of 75+ funding partners. Not the fastest yes. The right yes.
What I believe
A handful of things I won't bend on.
Clarity over complexity
You'll always know what's happening and why. No mystery steps, no surprise fees.
No hard pull, no pressure
A soft-pull review costs you nothing, not your credit score, not your time.
How I work
It starts with a conversation, every time, but it doesn't end with just me.
A real conversation
Every relationship starts with me listening to your actual situation, not a script.
A full team behind it
Once we know the strategy, a team works your file all day, every day, so nothing sits.
Women belong at the table
I'm especially glad to work with women entrepreneurs building something of their own.
“Funding done wrong creates pressure. Funding done right creates growth. That's the whole philosophy.”Deb Hellman, Founder & Funding Advisor
- Getting your options never requires your Social Security number. If someone calls asking for it, it isn't us.
- 25+ years of accounting experience overseeing every file, business and real estate alike.
- We also refer accounting and bookkeeping needs to Hellman Enterprises, when that's the better fit.
Let's start with a conversation.
A 15-minute review. No pressure. Just a useful conversation.